Forbes magazine calculated that the Star Wars franchise, from the actual time that it started in the late seventies, had earned over twenty billion dollars in sales revenue, and with six big screen success stories, a minimum of 3 spin-off films, five certified television shows, as well as 1000s of books, comics, and toys and games, it's really no surprise. What might be a big surprise, though, is that by the time Star Wars creator George Lucas completed the first movie, he was over-budget, out of time, and additionally convinced the film would certainly be a flop. Early screenings of the film did very little to improve Lucas' ideas that the actual motion picture would be any kind of success, but when it was eventually released in the summertime of 1977, the film attained nearly 7 million us dollars in its first weekend. It's considered to be the second highest money-making film ever.

As you can most likely picture, the Star Wars toy and merchandise franchise has developed substantially since the Christmas of 1977. From extra action figures to space ships, play sets, and also light-sabers, the vintage Star Wars toy marketplace had everything. As Episodes V and VI were released, even more toys hit the marketplace. T-shirts, bedsheets, toothbrushes, combs, along with watches were all part of the advertising campaign as well.

Following the launch of Return of the Jedi, though, the Star Wars marketing and advertising machine slowed considerably. Individuals did actually think the Star Wars marketplace was approaching the end. However, in the later 1990s, a brand new line of Star Wars action figures was launched. Dubbed "The Power of the Force" series, these green carded figures made a whole new generation of lovers, and with the release of the special edition of the original trilogy, and the future release of Star Wars Episode I to III, the advertising machine started back into high gear.

Today there is certainly a great deal of Star Wars memorabilia readily available for present day enthusiasts. Much of the Star Wars memorabilia out there can be conveniently found on ebay.

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