Buying a face cream is an important decision. This is a product that you are going to be applying to your face every day for a number of months to come. We don't always realize it, but every single thing we put on our skin is absorbed right into our body, without passing through our digestive system.

This is why, even though our main objective is to find good face creams that work, before even taking a look at the useful active ingredients that they may possess, we had better read all the ingredients (no, it's not a foreign language; it just looks like one) to find out if there actually are any potentially harmful ingredients among them.

Now for what possible reason would there be dangerous chemicals in these face creams? Because, rather like medicine, their advantageous qualities (smooth consistency, pleasant perfume, long shelf life) may contain side effects. And the safety norms for cosmetics are not the same as those for food.

To make a quite complicated subject as simple as possible, I have come up with a list of five chemicals that are especially widespread in cosmetics and that have received a great deal of criticism. The list is short and incomplete, but not too difficult to remember. They are: parabens, anything with laureth or lauryl in their names, propylene glycol, BHT, and petroleum products, including mineral oil and paraffin. There is more information on my site.

Once a product has passed that particular test, you want to find out whether it is really effective. There again, it's quite a challenge for those of us who do not have a degree in chemistry. Basically, the good stuff is antioxidants (resveratrol is one that is often talked about these days, but there are more) and substances that help your skin produce collagen and elastins. But here, it is very important to look for products that contain elements which will encourage the re-growth of elastin and collagen instead of creams that claim they contain these proteins, because collagens and elastins themselves are too large to be actually absorbed through the skin's pores.

Vitamins (mainly E, C and A), minerals and plant essences are also valuable ingredients to look for.

Often, a company will give a proprietary name to one or several of its active ingredients. It's well worth your while to go through their documentation to find out what they're really supposed to do. Put on your hype-detecting glasses, and look for facts, real controlled trials and statistics.

Pictures of beautiful celebrities who vouch for their product do not count. If they did really try the product, they probably already had perfect skin before using it anyway. These charming ladies haven't yet developed wrinkles of their own - how can they recommend the best face cream for wrinkles?

Utilizing the Internet to find top face creams has advantages and drawbacks. Not all sites will give you the whole list of ingredients of their products. I always click away from those sites.

It's also important to locate contact information on any site you want to deal with. If you have a question before you buy or (let's hope not) a complaint after you purchase, you're going to need to find a real human being to interact with.

The advantages make it worth your while to use the Internet. Your choice is a lot greater than your local supermarket shelves, and a little searching and comparison shopping may help you to uncover a good price. Moreover, if it's raining, you won't get wet or catch a cold!

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